HONG KONG — When the Typical Put up Place of work opened on Hong Kong’s waterfront in 1976, a area newspaper predicted that the Modernist-type building would “certainly come to be as much of a landmark” as its Victorian-era predecessor.

Not pretty.

The setting up — with its white concrete facade, harsh angles and tinted glass — turned a fixture of Hong Kong’s downtown. But it was under no circumstances extra to the city’s register of protected landmarks. Now, with Hong Kong officials below pressure to create earnings, the almost 12-acre website, which has been valued at over $5 billion, was set up for sale this month.

Supporters of the building are scrambling to preserve it because whoever purchases the land beneath would have each individual suitable to tear down the submit workplace.

“Some people today in Hong Kong may possibly feel it is just a white box,” Charles Lai, an architect in Hong Kong, a Chinese territory, explained on a drop afternoon outdoors the post business, where persons had been lined up inside to mail deals.

“But, as a make any difference of reality, this simplistic aesthetic is accurately where by the worth is,” he extra.

In metropolitan areas throughout Asia, inhabitants and layout buffs are rallying to conserve or doc postwar structures that officers look at much too new, much too unpleasant or way too unimportant to guard from demolition. A lot of of the constructions had been municipal properties that served as downtown hubs of civic life. The campaigns, in a sense, are an attempt to maintain the collective recollections saved inside of.

The endeavours also mirror an aversion to the generic-seeking searching malls and condominiums that have been replacing Modernist-style properties across urban Asia, as properly as the nostalgia of metropolis dwellers who observe their skylines consistently change.

Mr. Lai said the five-story Hong Kong submit office environment setting up, intended by a government architect, is exciting mainly because its kind defines the functions executed within — a basic principle of the Modernist motion that was popular from the 1920s to the 1970s. The flooring for buyers have loftier ceilings and greater windows, for case in point, than the ones for mail-sorting devices.

“These are areas that are section of people’s working day-to-working day life they do not automatically have to be really fairly to be sizeable,” Haider Kikabhoy, who qualified prospects heritage walking excursions in Hong Kong, explained of the city’s postwar landmarks.

With older properties, the authorities “tend to target on the rarity of the architecture or how perfectly intended the developing is, or the historical importance,” Mr. Kikabhoy explained. “But there are many means to have an understanding of background, and social heritage is just as essential.”

In architecture, modernism was expressed via “Brutalism” and other styles that sought to evoke the problems of the device age and relied closely on concrete as a product. The Barbican Center in London, which opened in 1982, is a basic instance of the Brutalist aesthetic — and was after voted the city’s ugliest building.

In Asia, modernism affected the style of landmarks these as Tokyo’s Hotel Okura, which opened in advance of the city performed host to the 1964 Olympics, and the dramatically curved concrete structures that the architect Leandro V. Locsin designed across the Philippines.

Some of the region’s Modernist structures grew to become immediately well-known, but other individuals did not have a subsequent till a short while ago. The curiosity appears to have stemmed in component from a broader reappraisal of Brutalism in Europe and over and above, and social media buzz as persons rediscover their uncommon design and style characteristics.

In some circumstances, buildings from the mid- to late-20th century generate public fascination precisely simply because they are on the cusp of becoming demolished.

Since previous 12 months, two in Hong Kong — a 1967 business tower and a 1973 lodge — have been torn down, a system that prompted reappraisals of their architectural legacy.

In Thailand, ubiquitous symbols of quirky Modernist layout — stand-by itself movie theaters — have been approximately erased. Many hundred had dotted the landscape all through their heyday, in the 1980s, stated Philip Jablon, an independent researcher who wrote a book about them. The final 1, La Scala, held its closing screening in Bangkok in July, prompting cinema buffs to lament the conclusion of an era.

In Cambodia’s money, Phnom Penh, a decade-extensive venture to document dozens of Modernist buildings found that the vast majority had been ruined or modified amid a wave of building funded by abroad builders, claimed Pen Sereypagna, a Phnom Penh architect involved in the investigate effort.

About 30 of the structures have been developed by Cambodia’s finest-known architect, Vann Molyvann, who studied modernism in Paris with disciples of Le Corbusier.

In a couple of conditions, fascination in Modernist structures has translated into conservation victories.

This summer time, a conglomerate agreed to maintain Hong Kong’s Point out Theater, a quirky 1952 motion picture house, as aspect of a redevelopment undertaking. (Mr. Kikabhoy’s enterprise, which lobbied for the building to be saved, now does paid advisory perform for the conglomerate, New Globe Improvement.)

In Singapore, the City Redevelopment Authority stated in Oct that it would propose a prepare to conserve Golden Mile Sophisticated — a hulking, combined-use creating completed in 1973 that the Dutch architect Rem Koolhaas at the time praised as a “unique work” — as part of a redevelopment of the web site on which it sits.

Even while not every Modernist creating in Singapore justifies to be saved, stated Karen Tan, the founder of the regional design consultancy, Pocket Tasks, the conservation strategy for Golden Mile Intricate is an “actual endorsement of the relevance of such properties to the nation’s social and cultural identification.”

Traditionally, she additional, the city state’s design of urban advancement has been “biased towards a really tabula rasa, tear-down-and-rebuild type of tactic.”

Hong Kong has often agreed to maintain Modernist structures scattered across its downtown. Among the them are the Law enforcement Married Quarters, a 1951 constructing that as soon as housed married law enforcement workers customers and their families, and The Murray, a 1969 authorities developing whose tiled grid rests on giant white arches.

But saving the Common Article Office website presents new troubles.

Hong Kong’s secretary for enhancement, Michael Wong, has identified as the site “very precious and incredibly strategic.”

The web page is politically fragile because it lies at the heart of Hong Kong’s waterfront, around house owned by the People’s Liberation Army, at a second when the Chinese federal government is cracking down on the territory’s professional-democracy motion and imposing a national security regulation that took effect more than the summertime.

Supporters of the developing expect the consumer to be a mainland Chinese developer who could not be inclined to protect a relic of the territory’s British colonial period, which finished in 1997.

Katty Legislation, a prominent advocate for the city’s Modernist architecture, claimed of the article business office: “They’re on the lookout at the dollars facet, the ground area they can deliver and how a lot the developer can establish. They are not on the lookout at the creating.”

A planning brief phone calls for some postal amenities to be provided in any new construction on the internet site, but advocates say the existing submit place of work itself has really worth.

They are appealing to the city’s Antiques Advisory Board to reverse its 2013 determination to exclude properties built in 1970 or later on from getting considered for conservation status. Structures like the Typical Put up Business office, they say, could be earmarked for “adaptive reuse” in a way that generates new income — just as The Murray turned a luxury lodge and the Police Married Quarters ended up transformed into a warren of upscale boutiques.

Hong Kong’s Improvement Bureau mentioned in a short statement that the advisory board’s policy experienced not altered. So the write-up office making may perhaps be in its twilight.

Mr. Lai, the Hong Kong architect, mentioned he was not guaranteed what to believe of the government’s stance on the building.

“The govt sort of treats this, possibly intentionally or unintentionally, as anything that’s replaceable,” he mentioned. “They never definitely see it as a symbol or a landmark, which makes persons think: ‘Are you doing that deliberately, to erase colonial history, or are you just not in a position to see the worth?’”